Visual identity

Pushing a brand to be able to reach it's full potential, 25seven brings value to brands by creating beautiful content, strategically distributing on social networks and allowing influencers to monetize their platform.

The client

Based in Bavaria, Germany, 25seven is a creative endeavor that creates revolutionary content that enables brands to operate at their full potential.

The challenge

I was asked to create a visual identity for 25seven, that reflected the culture accurately and communicated clearly what it'd be like to work with them.

The products


Visual system


The Approach

25seven was a newly formed company that worked with individuals who created from a base of personal interest. Which created a culture that was youthful, and very much driven to improve and grow. Almost aggressively moving towards creating a better future for the company.

I wanted to reflect the mindset accurately by making the branding feel very assertive through the usage of a very bright and saturated yellow, together with an adaptation of a number in a sans-serif font that had overly exaggerated “crotches” (a tiny technicality in typography)

The result

The style of the visual identity matches the work ethic behind 25seven, and connects seamlessly through the balance of minimalistic typography and a blasting color palette. It allows for easy application and expansion upon this visual language.