EWC is one of the largest events in all of Esports, with a ton of titles clustering their international championships into one large event with a club competition component. The scale and variety of a tournament like this creates really unique challenges for external communication as an esports team.
The Mid Season invitational is one of the most prestigious tournaments in League of Legends. In 2024 the host city was Chengdu, China and Team Liquid qualified convincingly for the event.
Social coverage is the bread and butter of esports, in this project I tackled both finding a fresh approach to one of the most historical brands in esports and making the process of actually publishing graphics much easier
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